Time to reflect on some of lessons I’ve learnt with our Kickstarter, in particular your product.
If you have a profile your product has to be good. Not great, but good enough.
If you don’t have a profile, your product has to be spectacular.
That’s the reality.
On a deeper level, a film is not a ‘need’ item. You don’t ‘need’ to see a film. You won’t live or die if you don’t see the latest Tom Cruise movie. It won’t make your life any better for seeing it either (regardless of how studios advertise it).
However, you should want people to ‘want’ to see your film. But even then, that can prove difficult. I don’t need or want to see The Twilight Saga. Shocking right?
So for any film, you have to make something people want to see. For Kickstarter this is just the same.
People have to want to see your film so that they are happy to donate. Or hope that people are fans of your profile and are willing to donate to anything, regardless of the product.
I like Steven Spielberg. Say he goes on Kickstarter to raise a million dollars for his new film. He has a large profile, from a huge portfolio of work. As a fan, I am alerted to the fact he has just released his Kickstarter campaign through his Twitter account and weekly newsletter. Wow. How exciting!
Let’s say his rewards are generic though. Posters, t-shirts, mugs, the usual Kickstarter stuff, not to influence the situation either way.
As a massive fan of his profile, I’m really keen to just hand my hard earned cash over, just to support him.
I click on the project:
‘Dick Pics’ – A cinema feature film featuring photos of the male appendage
Interesting. Bit left field for Spielberg. Actually, it doesn’t sound great at all really. But this is Spielberg were talking about.
And although I was made to think twice about it, I might donate to the project, as a fan.
You, a no name director doesn’t have that luxury. You need an exceptional product. ‘Dick Pics’ would not get made.
But don’t despair. If you think you have an amazing project and you’re not getting the donations from Kickstarter, don’t give up.
Creating your project and putting it out there in the world to see and judge will ultimately boost your profile. This is exactly what you want.
So if you do decide to make ‘Dick Pics’ as your second project, you might now have the fans to help make that happen.
So you can see the influence profile has on product and why product is so important, in particular for first time creators.